![]() In addition to this, a exterior scroll wheel helps navigate a small menu of options, so that the camera, My Pictures and My Music folders, message in-box, and calendar functions can all be selected without opening the phone. LG does earn style points by implementing a shiny mirror-like black color scheme to the front.Ī large 1.76” full color screen on the exterior of this flip phone displays the typical time, date, caller id, battery, and signal strength data. ![]() The Chocolate 3 is a slim and light phone (3.3 ounces), but broad by today’s standards measuring in at 3.9” H by 1.9” W by 0.6” D. It is interesting to note that with the LG Chocolate cell phone models being a decidedly stylish line of phones, LG’s decision to make the newest LG Chocolate phone a clamshell does indeed take some of the flair out of the phone, though it surely is more functional now. In an effort to attract more users, LG ditched the notoriously fragile slider design of the previous 2 models, and instead went with a more durable clamshell design. Yet many qualities that made the older Chocolate models so appealing still have found their way into the new Chocolate 3, albeit on a completely different designed phone. LG had a tough task trying to better the Chocolate 2 VX8550, as it earned high praises and set the benchmark for music phones of the time. The LG Chocolate cell phone line has epitomized LG’s recent surge of fashion forward phones, and may be considered the brand’s most iconic phone to date. This 3rd generation of the Chocolate line is fresh from the ground up, leaving no visual connection with its predecessors. The VX8560 LG Chocolate phones are the latest entries into the hotly contested midrange music phone category. LG VX8560 Black - Chocolate 3 (Verizon Wireless) It would definitely be interesting to see how the Chocolate sales rate compared in the stores with and without fragrance.Get the chocolate 3 for free when you click below: Adding a chocolate fragrance in some of the stores was certainly a way to bring the commercials to mind and stimulate the senses of the shoppers. Combining that with the seductive video images of liquid chocolate, these commercials turn a piece of electronic gear into something else entirely. “We romanced the phone in a way we hadn’t done before,” he says… never officially sold the phones with chocolate, although a number of retailers did go for the nose by wafting chocolate fragrance and scattering chocolates on displays.įor me, at least, a key of the sensory marketing appeal of this phone was the engaging music in every commercial, Strict Machine by GoldFrapp – very distinctive song with real earworm (“get stuck in your head”) potential. Internally, John Harrobin, 38, VP-advertising and digital media, peppered sales teams in stores with alerts and other teasers about the phone’s launch. But the secret sauce went beyond paid media to include wild postings, radio and YouTube videos. Its seduction was featured in TV spots simply showing the phone unwrapped, as if it were a chocolate bar. Nearly three and a half million Chocolates have been sold since introduction. The campaign for Chocolate, and its mastermind John Harrobin, were cited as one of Ad Age’s Marketing 50 – Fifty Sharp Ideas and the Visionaries Who Saw Them Through. A pocketable cell phone/music player isn’t the most obvious candidate for sensory marketing, but it seems to have worked for Verizon’s Chocolate phone made by Korea’s LG.
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